“I always thought our culture was something that evolved from me and my core values as an organization,” says Aldo Cundari, chairman, CEO of Cundari, an advertising agency with offices in Toronto and Montreal.

Boy, was he wrong. And he’s okay with that.

When the advertising industry went digital about eight years ago, the people in the industry changed—and so did his workforce.

Find out what Cundari did to adapt. Almost a decade later, the company is still strides beyond ahead of many out there as far as organizational culture is concerned.