Staff
AllianceBernstein has a new brand name: AB.
To support the new brand, AB has redesigned its web properties, which includes a more mobile-friendly layout, and introduced a new streamlined corporate website address, ABGlobal.com.
Going forward, AB will have two new brand identities. The corporate entity, institutional and retail businesses will be referred to as AB. Sanford C. Bernstein, the sell-side business, and Bernstein Private Wealth Management will be referred to as AB Bernstein.
The legal name of the firm and its entities will not change.
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