Sounding Board: Which words are most effective in engaging pension plan members?
As pension plan administrators and sponsors seek to improve member engagement, new research shows more straightforward language around disclosure could hold the key to better results. Recently, Invesco Ltd.’s consulting group teamed up with political consultants and the word specialists at Maslansky + Partners to conduct a large and comprehensive study of financial language. The study included […]
- August 15, 2017 September 13, 2019
- 09:58