In order to succeed in attracting, retaining and motivating a multi-generational workforce, employers have to make adjustments to their human resources strategies, especially to meet younger workers’ needs, according to a study.
Hewitt Associates’ 2007 Best Employers in Canada research reveals that older employees are usually more engaged in their work than younger ones.
The average engagement score for those in the most senior age bracket—61 or older—was 74%. The score for Generation X—26 to 40 years old—was just 61%. For employees under 25, the score was slightly higher at 63%.
“The HR programs at many organizations have been designed by baby boomers to meet the needs of baby boomers,” explained Neil Crawford, leader of the study, “so it’s not surprising that many younger workers don’t feel connected to their employer.”
According to the study, companies will need to provide opportunities for training and development, work/life balance, and the freedom to make decisions about how work gets done in order to attract younger employees.
Organizations will also need to offer interesting work, supportive supervision, and opportunities to leverage existing skills to attract older workers.
For more about the study, click here.
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