Q&A with Securian Canada’s Sofia Theodorou

A: Securian Canada was formed from the integration of three organizations in 2023, which created a challenging and exciting opportunity for our human experience team around cultural integration, change management, talent management, diversity and inclusion and employer branding. Our team is focused on redefining our culture, facilitating smooth transitions through effective change management strategies, managing a diverse workforce with varying skill sets and career aspirations, as well as prioritizing diversity and inclusion to ensure we deliver on our ambition to be the most progressive and inclusive insurer and employer in Canada.

Q: What new programs or initiatives are you looking to implement?

A: We recently launched a culture think tank, featuring diverse representation from across our organization, known as ‘Culture Crafters.’ Their mission is to be partners and catalysts in shaping the employee experience at Securian Canada through a unified, progressive and inclusive approach. Culture Crafters provide input to enhance our well-being and people programs, ensuring inclusivity and value at every career stage.

Read: Sounding Board: How employers can create an effective employee experience program

Q: What programs do you consider the most successful or that you’re most proud of?

A: One of our most impactful programs that we take immense pride in is our intentional talent strategies aimed at fostering diversity and inclusion. Through our hiring and development initiatives, we’ve successfully achieved gender parity in the executive suite and a workforce where 65 per cent of employees are women. We’re committed to empowering our employees through upskilling and supporting their career goals, so we provide a comprehensive external coaching program enhanced with artificial intelligence capabilities to our entire workforce. The program exemplifies our dedication to nurturing talent and fostering a culture of continuous growth and development.

Q: What key HR issues do you expect in the coming year?

A: AI advancements provide employers an opportunity to enhance human resources decision-making and promote diversity, equity and inclusion in the workplace. Leveraging AI-powered analytics will allow HR teams to gain deeper insights into their workforce data and, thus, making decision-making processes more proactive and objective. AI algorithms can also help identify patterns of bias in recruitment, performance evaluations and promotion decisions, allowing organizations to address disparities and promote fairness. As well, it can advance DEI initiatives, foster a more equitable workplace culture and drive positive outcomes for employees and organizations alike.

Read: How AI can help employers with reskilling, career development during uncertain times

Q: What do you like to do in your free time? What are your hobbies?

A: I’m a travel aficionado, captivated by the allure of exploration, cultural immersion and the boundless adventures that await beyond familiar horizons. Each journey offers a tapestry of experiences, from savouring exotic cuisines to marvelling at architectural wonders and fostering a deep appreciation for the diversity and beauty of our world.

Q: What’s your favourite employee benefit and why?

A: My favourite employee benefit is our additional five days off per year for personal needs, wellness and volunteering, in addition to our already generous vacation program. This benefit embodies the flexibility and support we provide to our people in navigating the complexities of modern life. It recognizes that employees have diverse needs and priorities outside of work, whether it’s taking time for self-care, pursuing personal passions or giving back to their communities.

Lauren Bailey is the interim managing editor of Benefits Canada and the Canadian Investment Review.