OMERS Ventures, the venture capital investment arm of OMERS, has invested $20 million in Vision Critical, a global technology-based research solutions firm. Vision Critical has become the global leader in online community panels—a category that is revolutionizing the industry worldwide. The company will use the pension fund’s investment to expand its product lines and support infrastructure, and further execute its global growth plans.
“Demand for strategic customer and market research is surging, and online community panels are already established as the key to unlocking the tremendous power of the internet as a tool for two-way communications with consumers,” said Vision Critical chair Angus Reid. “OMERS Ventures is strongly aligned with Vision Critical, sharing our entrepreneurial nature, aggressive growth strategy and long-term vision for the future of the market research industry.”