What causes this phenomenon if the institutional investor is reputed to be the most sophisticated market participant? The factors likely have something to do with a focus on historical results and the process by which managers are hired and fired. The typical decision making process for hiring managers is based on a recommendation by a consultant or staff advisor to a committee of individuals for approval. There is a tendency for advisors or consultants to recommend managers that have had recent success and for investment committees to gravitate towards the best performing manager. This makes sense from a behavioral perspective – why would a committee hire a manager that hasn’t delivered recent proven results? Unfortunately, the classic tagline that accompanies most marketing material about past performance not being indicative of future results is often overlooked (not just because of the small font). Institutional investors collectively have put too much emphasis on the results and not enough focus on how the results have been achieved through the manager’s investment process and the people responsible for implementing it. It takes considerably more time to understand the way in which investment managers operate than it does to compare their investment results against a benchmark. However, this extra effort should be worth it – especially in the long term.
Adam Bomers, CFA, is director, investment research & solutions, Aurion Capital Management Inc.