Margaret Adaniel is an experienced marketing leader with proven experience in building best in class strategies, campaigns and teams. She is a passionate customer advocate through both insights and experiences with the ability to translate this into impactful solutions that drive results.

Adaniel joined Manulife’s global wealth team in June of 2021 to support one of the largest retirement businesses in the world. The team works with over 200,000 employers across Canada, the U.S. and Asia and helps 7.9 million of their employees save for, plan for and live a better retirement.

Prior to this, she was the head of RBC Insurance and investments marketing and in the 5 years there had achieved several notable accomplishments, such as establishing the RBC Check In program and campaign, developing and launching the RBC Insurance brand “We’ll Help You Get It” and leading the key go-to-market strategies for key strategic imperatives like MyAdvisor and RBC Virtual Advice capabilities, redefining digital investing and savings etc.

She started in the marketing profession at RBC Dominion Securities, where she supported investment advisors in their individual marketing efforts and ran key loyalty programs. Earlier in her career she had sales advisory, practice management and branch management focused roles with Richardson Greenshields, Manulife Securities, Trimark Investments and Merrill Lynch.

Adaniel has held a wide variety marketing leadership roles including head of brand and sponsorships, personal and commercial bank campaign management, North American chief operating officer of marketing and more leading projects like Global Affluent Tribe, Business Without Borders, HSBC Global Economic forums and Canadian airport branding (Montreal, Toronto, Calgary and Vancouver airports).