Elisha Ribeiro joined the Canada Life sales team in 2002 as an employee benefits specialist in Toronto. The role took her to the Okanagan for four years and, in 2010, she returned to Toronto to continue her focus on business development. In her most recent role, Ribeiro is accountable for all business development activity with a focus on clients with both group benefits and group retirement services nationally.

She holds a bachelor of business administration degree with a focus on economics and organizational behaviour from the University of Toronto and has achieved her certified employee benefit specialist designation. Ribeiro also serves as chair for the diversity and inclusion committee for the National Club.