Jean-Michel Lavoie is responsible for developing and implementing business strategies across Sun Life’s group retirement services, ensuring that savings and retirement services are aligned with the insurer’s service offerings.

With his teams, he is responsible for leading group retirement services through their digital transformation and overseeing business line strategies, products and partnerships, investment solutions and marketing and communications with plan sponsors.

Since joining Sun Life in 2013, he has held several senior roles in group benefits and group retirement services. Lavoie currently serves on the board of the Association of Canadian Pension Management and is a member of the Financial Services Regulatory Authority of Ontario’s stakeholder advisory committee.

In 2017, Lavoie was named one of LIMRA’s 25 Rising Stars of Innovation and in 2018, the Journal de l’assurance included him in their list of 25 New Leaders in Insurance for his work and involvement.

He holds a master’s of business administration in management from McGill University and a bachelor’s degree in pharmacy from the Université de Montréal.