As the national practice leader of drug benefits solutions in Canada Life’s Toronto group sales office, Barbara Martinez supports sales offices across Canada on prescription drug management initiatives. She plays a key role in supporting advisors and their clients, including designing and managing drug benefits plans with Canada Life drug solutions programs.

Martinez joined Canada Life in 2012 after 10 years at Mercer, where she led the Canadian drug benefits consulting team. She’s a regular speaker at industry forums and a frequent commentator on employer drug programs. Her experience also includes 13 years in the pharmaceutical industry, where she worked in sales and marketing, as well as government and professional affairs.