SmartPATH 2.0, Great-West Life’s interactive online retirement education, planning and saving resource for group retirement plan members, was recently recognized by international communications award competitions for its excellence as an innovative education solution.
The international Communicator Awards recognized smartPATH 2.0 with two Awards of Distinction in the categories of interactive multimedia education and financial services websites.
SmartPATH 2.0 also received a silver award from the international Summit Creative Awards competition in the category of education website.
The Summit Creative Awards have been acknowledging excellence in marketing and communications for 20 years. The simply speaking educational video series included in the digital content strategy for smartPATH 2.0 and featured on Great-West Life’s group retirement services YouTube channel was also recognized with a bronze Summit Creative Award.
“We created smartPATH 2.0 to help employers engage plan members in a memorable way and to encourage those members to embrace planning for their financial futures,” says Jeff Aarssen, senior vice-president of group retirement services for Great-West Life. “This international recognition highlights the great value this resource provides to our plan sponsors and their members.”
Related articles: