Manulife has announced an exclusive arrangement with personal finance writer Gail Vaz-Oxlade to provide group retirement plan members with expert advice.

The host of the television series, Til Debt Do Us Part, Vaz-Oxlade’s practical approach has earned her a loyal following.

“We’re really pleased about forming this relationship with Gail,” said Sue Reibel, senior vice-president and general manager of Manulife’s Group Retirement Solutions (GRS). “Gail has broad appeal across Canada because of the common sense she applies to financial planning. She offers something for everyone, so she’ll be an excellent fit with the education we offer for group retirement plan members.”

Canadians are demonstrating a growing demand for financial literacy programs, as planning and saving for retirement becomes a major issue. Provincial and federal governments have also identified this as a priority in the Capital Accumulation Plan (CAP) guidelines.

“Gail is already a trusted presence for many Canadians,” says Mike Collins, vice-president, marketing, Manulife GRS. “Her talent for presenting financial tips in a clear way that most people can apply makes her a very effective source.”

Initially, Vaz-Oxlade will provide articles for member updates and communications along with a series of web-based seminars for plan members. It will evolve into a comprehensive program to include written materials, web presentations and social media communications.