Desjardins Insurance is trying to make retirement planning more fun.
The company is using a series of augmented reality (AR)-based videos starring Penny, the AR persona, to help viewers become more financially literate.
Augmented reality uses a pre-programmed target image to launch different messages. Once the augmented reality application is activated and pointed at the target image, it takes the user to a dynamic message with graphics, sounds, games and animation.
“We know that everyone learns differently, and that’s why we offer participants more choices for how they want to learn about the value of planning for retirement,” says Éric Filion, vice-president of development, marketing and investment strategies, group retirement savings, with Desjardins Insurance. “The more comfortable they are with accessing educational information that resonates with them, the more engaged they become.”
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