The Saskatchewan Pension Plan uses social media to connect with members by providing financial-related information.
Its blog has posts about debt management, tax deductions, budgeting and various other topics.
“We don’t want to replace other advisors, but it’s a way of giving added information…to both our members and the people we want to attract as our members,” says Katherine Strutt, general manager of the Saskatchewan Pension Plan.
Read more about how organizations are using social media in Benefits Canada’‘s special issue on technology.