Employees of Rogers Communications Inc. don’t have to look far if they’re searching for new home or car insurance — their employer has multiple discounts available for them. Beyond its traditional benefits package, the company has a website where it “capitalize[s] on the relationships we [hold] as an organization” by providing a range of discounts […]
It’s often said perception is reality and that’s definitely true when it comes to benefits plans. If employees can’t easily perceive the value in their benefits package then it’s up to the employer to make it clearer. That’s where branding comes in. A lot of people — even those in branding — struggle to define […]
In an art gallery, people often recognize and appreciate the arrangement of the pieces as much as the works of art themselves. When employers offer voluntary benefits, they’re hoping that employees appreciate the offering. Above and beyond that, if plan members recognize the program as a customized suite of benefits that supports their unique needs, even better. Another conclusion […]
With the coronavirus pandemic forcing us all into social distancing measures for the majority of 2020, one inevitable side-effect is the substantial growth in our digital interactions. For my part, I’ve caught up with colleagues on Microsoft Teams and Skype for Business, attended a baby shower and a baby naming ceremony over Zoom, bought clothes […]
Like many national retailers, Sleep Country Canada Holdings Inc. has a diverse group of employees across the country, working in more than 250 stores, as well as warehouses and distribution facilities, delivery services and a head office. “The whole point of this was to create a way for us to communicate with our [employees] across […]
Today’s consumer culture includes shopping online, booking vacations on smartphones and receiving recommendations for the next must-watch movie or television show based on most recent views. So it’s no surprise employees are starting to expect the same level of technology in their benefits plans and communications. “Today’s technologies — as well as consumer expectations — […]
Magna International Inc. is using data to personalize its wellness program, increase employee engagement and reduce costs. In 2012, the Canadian automobile parts manufacturer established its own internal health and wellness team. At first, the program focused solely on disseminating basic educational materials, such as quarterly newsletters, posters and handouts, said Dr. Krista Markew, manager […]
With 95 per cent of employees working from home as of mid-March, TMX Group Ltd.’s wellness team quickly mobilized to create and implement a weekly virtual wellness program to keep them happy, healthy, engaged and motivated during a truly challenging time. The program, which was rolled out across the first 10 weeks of the coronavirus […]
At Benefits Canada‘s 2020 Workplace Benefits Awards on Oct. 16, Scotiabank was recognized for a mental-health strategy that starts at the top of the organization and focuses on total employee well-being. “It’s one thing for [human resources] to preach from the centre the importance of mental health, but it’s quite another — and quite inspiring — to […]
TMX Group Ltd.’s robust communications campaign for its long-standing employee share purchase plan led to a win in the benefits plan communications category at Benefits Canada‘s 2020 Workplace Benefits Awards on Oct. 16. In April 2020, the financial services company branded its ESPP with the slogan “Think like an owner, be an owner,” encouraging an ownership mentality among staff. The […]