targeted communication – Benefits Canada.com

Lululemon’s use of video, social media in benefits communications results in award win

Sadie Janes — Thu, 02 Nov 2023 13:00:08 +0000

Lululemon Athletica Inc.’s thorough and innovative approach to benefits communications resulted in a win at Benefits Canada‘s 2023 Workplace Benefits Awards on Oct. 20. The apparel company won in the Benefits plan communications category for its detailed communications strategy — which includes professionally developed benefits overview videos and detailed guides for workers going on leave — and the […]

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City of Toronto using cartoons to make benefits communications more engaging

Sadie Janes — Fri, 12 Aug 2022 12:58:23 +0000

When it comes to communicating with employees, it can be challenging for employers to create subject matter that’s engaging enough to ensure staff properly absorb all of the information. In 2021, the City of Toronto decided to try a new strategy by adding an animated video to its benefits communications campaign. “People are busy. We […]

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2022 Top 100 Pension Funds Report: Pension plan sponsors incorporating DEI into plan philosophy, design and communications

bwolfe — Fri, 24 Jun 2022 12:55:59 +0000

Diversity, equity and inclusion initiatives aren’t a new concept for employers — just ask any human resources professional. However, in a changing world marked by growing calls for social justice, many plan sponsors are extending these initiatives beyond workplace conduct and employee benefits into retirement planning, merging diversity with their pension plans’ designs and communications […]

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How are personalized communications connecting with employees?

Jennifer Paterson — Fri, 13 May 2022 12:55:16 +0000

As employers increasingly customize their human resources, benefits and pension communications campaigns, how are these methods connecting with employees? Long gone are the days of chunky tomes of group benefits and pension information. Once the norm, those pages and pages of minutiae have gradually been replaced by more personalized and targeted communications. “Direct communication is […]

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How Rolls Royce Canada is reducing drug plan costs while maintaining benefits offering

bwolfe — Fri, 15 Oct 2021 12:58:34 +0000

As innovative medicines become more widely covered in workplace drug plans, employers are tasked with finding new ways to control costs while ensuring members receive the best value. “Obviously, this is good because such offers provide more treatments for employees and their families that can help get them back to the workplace sooner rather than […]

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