Targeted messaging: narrowcasting to the member
With DC plans, getting the message out is rarely the problem. With email, printed communications and the exploding realm of social media, it’s easy to broadcast messages to members. But getting members to listen, take action and understand the “what” and “why” of the communication can often be a challenge. One reason is that when […]
- April 19, 2011 September 13, 2019
- 11:24