Communicating benefits through the traditional art of storytelling
For the past several years, the corporate communications world has been abuzz with two key messages—one new, the other old. The new is using the latest technology to generate immediate sharing in a virtual community—blogs, podcasts, webcasts, animated sites, Twitter, Facebook and more. The old is that people are remembering how powerful a simple story […]
- September 23, 2010 September 13, 2019
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