Treat them right
To boost engagement, CAP sponsors need to focus on their clients: plan members
- September 10, 2013 September 13, 2019
- 07:00
To boost engagement, CAP sponsors need to focus on their clients: plan members
Everybody likes money, and everyone likes a good story. This should be welcome news, considering the alarming level of financial ignorance among DC plan members and our obvious inability to address and engage a captive audience in clear need of financial education.