How to win members and influence behaviour
Dale Carnegie’s 1936 classic, How to Win Friends and Influence People, might have been written directly for DC plan sponsors. While plan sponsors can’t force members to join a DC plan, they can influence them. But they have to know how their members think. Understanding the psychology behind their decisions can only help plan sponsors to influence employee behaviour.
- December 10, 2013 September 13, 2019
- 07:00